Think with your heart, consume as much as you need. It is in our hands not make food rubbishProtect the planet
The modern way of life in economically developed countries has resulted in food overproduction and its reckless consumption. Essentially, the consumer comes in contact with the packaging and not the food they will consume. What’s more, in the cases where food is visible, selection is based on appearance. Acquiring food through an economic transaction has resulted in the disappearance of a very important link connecting consumers to their food. This link is the respect for the “gifts” nature is offering us and, indirectly, the possibility for humans to continue to exist.
This respect of the previous generations originated from the contact they had at all stages of the making of the products they consumed. For instance, the animal they raised was not just a piece of meat to them but an important being. The tomato they ate was more valuable because they watched it grow from a small seed to a beautiful plant and then to a delicious fruit. The same applied to all edible beings. The direct contribution of previous generations to the creation and growing of the food they consumed had also contributed to their ingenious use. So nothing ended up in the trash, whether it was a part of animal or a plant.
Nowadays that we are more “civilized” and assisted by technology, when we buy a piece of meat we have never known the animal it comes from, and for us it is nothing more than a piece of meat. We buy beautiful tomatoes from the super market but we easily let them rot in the refrigerator if we do not consume them in time. It is even easier to leave the food we ordered at a restaurant uneaten because we were full or did not like it. The same goes for our drinks in a bar. It is known that if there is no recycling practice by the restaurant or bar it will end up in the trash.
The reason we chose to show a pig’s heart at our photo shoot is to sensitize consumers as much as possible, reminding them that it is now a matter of survival to consciously choose and consume the quality and quantity of food. The more we consume wastefully, the more animals and plants will be produced that will end up in the trash. Not to mention of course the energy consumed to produce them.
So let’s consciously consume only what we really need …
Think with your heart, consume as much as you need. It is in our hands not make food rubbishProtect the planet
The modern way of life in economically developed countries has resulted in food overproduction and its reckless consumption. Essentially, the consumer comes in contact with the packaging and not the food they will consume. What’s more, in the cases where food is visible, selection is based on appearance. Acquiring food through an economic transaction has resulted in the disappearance of a very important link connecting consumers to their food. This link is the respect for the “gifts” nature is offering us and, indirectly, the possibility for humans to continue to exist.
This respect of the previous generations originated from the contact they had at all stages of the making of the products they consumed. For instance, the animal they raised was not just a piece of meat to them but an important being. The tomato they ate was more valuable because they watched it grow from a small seed to a beautiful plant and then to a delicious fruit. The same applied to all edible beings. The direct contribution of previous generations to the creation and growing of the food they consumed had also contributed to their ingenious use. So nothing ended up in the trash, whether it was a part of animal or a plant.
Nowadays that we are more “civilized” and assisted by technology, when we buy a piece of meat we have never known the animal it comes from, and for us it is nothing more than a piece of meat. We buy beautiful tomatoes from the super market but we easily let them rot in the refrigerator if we do not consume them in time. It is even easier to leave the food we ordered at a restaurant uneaten because we were full or did not like it. The same goes for our drinks in a bar. It is known that if there is no recycling practice by the restaurant or bar it will end up in the trash.
The reason we chose to show a pig’s heart at our photo shoot is to sensitize consumers as much as possible, reminding them that it is now a matter of survival to consciously choose and consume the quality and quantity of food. The more we consume wastefully, the more animals and plants will be produced that will end up in the trash. Not to mention of course the energy consumed to produce them.
So let’s consciously consume only what we really need …
We do not use greenhouse tomatoes.
We use tomatoes of open air sustainable cultivation. They are produced during the summer months only as determined by the tomato seasonality.
Plants are irrigated drop by drop for fully controlling it and for minimizing water losses
We are very consistent with the cultivation in rotation in order to let land rest properly. Fallow land means healthier fruits with their actual beneficial properties.
Fruits are harvested when they have achieved the right degree of ripeness. We standardize them within no more than 24 hours from the moment the tomato fruits are harvested.
We take care throughout the production process to minimize the fuel and energy used by implementing specific techniques that do not affect the quality of the end-product.
We support the development of local Greek communities by collaborating with responsible producers like Krinio & Periklis who have profound knowledge of many years in the production of tomatoes and have always respected the environment.
Specialized agronomists with a sound knowledge in the production of the tomato fruits and the specificities of the local ecosystem guide our producers from planting the seeds to the harvest.
We do not use animal by-products on our products but only high quality plant-based raw materials.
Conversely, the skin and the seeds that are discarded after being standardized and are rich in nutritional value, go for food in small local pig-farming businesses. We therefore protect the aquifer (since they are not dumped directly on the ground) and contribute to the growth of healthy animals.
The residues of the production process are a delicacy and a healthy food for the pigs.
The glass bottle that contains the Mala Peruviana juice is the healthiest packaging for the consumer. The pasteurization temperature and the acidity of the tomato require the use of a healthier container, while upgrading the quality of the product. It is 100% recyclable and fully assimilated by the ecosystem. So are nearly all the packaging materials. We support the reduction of plastic on the planet and we intend to minimize it through our actions.
The cartons we use are made of 100% recycled paper.
There is 1% in our packaging that is made of PVC , i.e. the label and the capsule. These are materials that can be recycled if they enter the recycling chain. We intend to replace these materials in the near future, and therefore be able to offer our products in packages that can be 100% assimilated by the environment without being recycled.
